TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
TI  - Services marketing: people, technology, strategy
SN  - 9780136118749
U1  - Res 658.8 L944 2011 
PY  - 2011///
CY  - Boston
PB  - Pearson Education.
KW  - Marketing -- Management.
KW  - Professions -- Marketing.
KW  - Service industries -- Marketing
N1  - Includes indexes
ER  -