Shock, Patti J. <br/><br/>Restaurant marketing for owners and managers / Patti J. Shock, John T. Bowen, and John M. Stefanelli.  -- New Jersey:  John Wiley & Sons, Inc.,  2004. <br/>ix, 230 p.;  23 cm. <br/><br/> Includes index.  <br/><br/><label>ISBN: </label>0471226270 <br/><br/><label>Subjects--Topical Terms: </label><br/>Restaurants -- Marketing.<br/>Food service management.<br/><br/><label>Dewey Class. No.: </label>Res 647 79506 Sh72 2004