Kotler, Philip  <br/><br/>Marketing for hospitality and tourism / Philip Kotler, John Bowen and James Makens.  -- 5th ed.  -- Singapore:  Pearson Education South Asia Pte, Ltd.,  2010. <br/>xxiii, 683 p.:  ill.;  27 cm. <br/><br/> Includes glossary. <br/><br/><label>ISBN: </label>9789810697501 <br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry -- Marketing. <br/>Tourism -- Marketing. <br/>Travel and tourism. <br/><br/><label>Dewey Class. No.: </label>Res 647 94 K848 2010