TY  - BOOK
AU  - Kotler, Philip 
AU  - Bowen, John T. 
AU  - Makens, James  C. 
TI  - Marketing for hospitality and tourism
SN  - 9789810697501
U1  - Res 647 94 K848 2010 
PY  - 2010///
CY  - Singapore
PB  - Pearson Education South Asia Pte, Ltd.
KW  - Hospitality industry -- Marketing.
KW  - Tourism -- Marketing.
KW  - Travel and tourism.
N1  - Includes glossary
ER  -