TY  - BOOK
AU  - Peter, Paul J.
AU  - Donnelly, James H. Jr.
TI  - A Preface to Markerting Management
SN  - 978-1-259-25164-1
U1  - Res 658.823 P4412 2015 
PY  - 2015///
CY  - New York
PB  - Mc Graw Hill Education
KW  - Marketing-Management
KW  - Mercadotecnia-Administration
KW  - Export Marketing
KW  - Marketing
KW  - Promotions
N1  - includes chapter notes, name index and subject index
ER  -