TY - BOOK AU - Go, Josiah AU - Go, Chiqui E. TI - Fundamental of marketing: in the Philippine setting SN - 978-971-91860-9-0 U1 - Fil 381 G533 2010 PY - 2010/// PB - ManSmith KW - Marketing KW - Marketing - case studies KW - Marketing - Australia - case studies N1 - Includes index ER -