Medina, Roberto  <br/><br/>Principle of marketing  / Roverto Medina.--  -- Manila:  Philippines: Rex Book Store,  2008. <br/>xv, 326 p. :  ill. ;  22 cm. <br/><br/> Includes bibliographical references and index. <br/><br/><label>ISBN: </label>9789712352423 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. <br/><br/><label>Dewey Class. No.: </label>Fil 658.823 M4688 2008