TY  - BOOK
AU  - Medina, Roberto 
TI  - Principle of marketing
SN  - 9789712352423
U1  - Fil 658.823 M4688 2008  
PY  - 2008///
CY  - Manila
PB  - Philippines: Rex Book Store
KW  - Marketing.
N1  - Includes bibliographical references and index
ER  -