Kotler, Philip <br/><br/>Principles of marketing / Philip Kotler and Gary Armstrong.  -- 14th ed.  -- England:  Pearson Education Limited.,  2012. <br/>637 p.:  col. ill.;  28 cm. <br/><br/> Includes bibliographical references, appendices and indexes. <br/><br/><label>ISBN: </label>9780273752431 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/><br/><label>Dewey Class. No.: </label>Res 658.8 K848 2012