Perreault, William D. <br/><br/>Applications in basic marketing:  clippings from the popular business press/ William D. Perreault, Jr. and E. Jerome McCarthy.  -- 2005-2006 ed.  -- New York, New York:  McGraw-Hill/Irwin.,  2006. <br/>vii, 215 p.:  ill.;  26 cm. <br/><br/><label>ISBN: </label>0-07-286471-0 <br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing- Periodicals.<br/>Marketing- Management- Periodicals.<br/><br/><label>Dewey Class. No.: </label>GR 658.8005 P426 2006