TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome.
TI  - Applications in basic marketing: clippings from the popular business press
SN  - 0-07-286471-0
U1  - GR 658.8005 P426 2006 
PY  - 2006///
CY  - New York, New York
PB  - McGraw-Hill/Irwin.
KW  - Marketing- Periodicals
KW  - Marketing- Management- Periodicals
ER  -