Undergraduate thesis.

This study examines the perceptions and appreciation of Filipino cultural identity by focusing on foreign visitors in Paranaque City, Philippines, and the relationship between cultural tourism and visitor experiences. Using a quantitative approach, it aspects Filipino cultural appreciation levels, observance of Filipino cultural features, and demographic profiles. Likert scales and structured survey questions were utilised to gather quantitative information on demographics, appreciation levels, and foreign travellers{92} observance of Filipino cultural identity. Descriptive statistics and inferential testing, among other statistical techniques, provided an understanding of the connections between cultural appreciation and observance and demographic characteristics. This study reveals that foreign visitors have a strong respect for Filipino cultural characteristics, especially when it comes to souvenirs, Filipino music, cuisine, and local destinations. Furthermore, there is a positive impression of Filipino cultural identity among foreign travellers, as seen by their high level of observance of Filipino cultural traits. This research provides perceptions into how foreign travellers view and value Filipino cultural identity; this research benefits Paranaque City{92}s development and promotion of cultural tourism. Stakeholders may improve cultural preservation programs and the city{92}s overall tourist contribution by acknowledging the significance of cultural appreciation in tourism understanding.