000 01630nam a22002297a 4500
001 10502
003 OCLRC
005 20260730103813.0
008 230307t xxu||||| |||| 00| 0 eng d
040 _aOCLRC
082 _aT 647.94 2020 0097
100 _aRaquel, Peach Mariel G.
245 _aCustomer experience management of selected spas in Parañaque City:
_benriching spa experience, enhancing brand loyalty./
_cPeach Mariel G. Raquel, Marilen Q. Inovio, Stacy Jam E. Maxilom, John CarloC. Menor, Tristan B. Merlin.
260 _aParañaque City:
_bOlivarez College,
_c2020
502 _aUndergraduate thesis
520 _aThe hospitality industry has grown rapidly and has branched out to other sectors that center and still cater hospitality as its core. This study has been motivated by the awareness of the booming spa business in the City of Parañaque that the researchers found the need to understand the perception and impact of customer's experiences of selected spas in Parañaque City. The data used in this study is descriptive quantitative and were collected through a 4-point scale validation on a researcher-made questionnaire on the customer's perception of spa in terms of marketing, sales / distribution, and customer service indicators and the impact of spa experience in terms. Last but certainly not least, we would like to thank our families for supporting us endlessly financially and emotionally throughout this study.
700 _aInovio, Marilen Q.
700 _aMaxilom, Stacy Jam E.
700 _aMenor, John Carlo C.
700 _aMerlin, Tristan B.
942 _cTHES
_jT 647.94 2020 0097
999 _c10502
_d10502