000			02216nam a22003017a 4500
001			10584
003			OCLRC
005			20260730103816.0
008			230316t xxu||||| |||| 00| 0 eng d
040			_aOCLRC
082			_aT 647.94 2019 0095
100			_aGuevarra, Mark Eric O.
245			_aCustomer preferences on spa services: _bfeedback on recalibrating market branding of La Costa spa./ _cMark Eric O. Guevarra, Cyril Jonathan B. Apolinar, Camila Martha A. Cantoria, John Lewis D. Casibua, Marlon Phol D. Erum, Dan Mark N. Quitorio.
260			_aParañaque City: _bOlivarez College, _c2019.
502			_aUndergraduate thesis
520			_aSpas have become an integral component of the lifestyle of many travelers and tourists all around the world. Some people even go to the spa just to relax and experience what it feels like to be serene and free from the daily stresses of life. Because of the growing demand of spa services, the spa market/industry bloomed, and this caused many spa managements to implement strategies in order to make their spa brand look better to the public. Studying customer preferences became one strategy in order to implement better features into the spa and make the spa brand look better as a whole. In the paper, the researchers conducted a survey among La Costa Spa customers to know their preferences and recalibrate the brand of La Costa Spa. They found out the different preferences of the customer and what needs to be done in order to improve La Costa Spa. In this way, the customers will be satisfied, keep coming back to the spa, and make the spa successful in terms of profit and branding. Different suggestions on what features should be added to the spa were also included by the researchers to show what the respondents prefer in order to make La Costa Spa better as a whole.
650			_aSpa.
650			_aCustomer preferences.
650			_aCustomer satisfaction.
650			_aBrand.
650			_aLa Costa spa.
700			_aApolinar, Cyril Jonathan B.
700			_aCantoria, Camila Martha A.
700			_aCasibua, John Lewis D.
700			_aErum, Marlon Phol D.
700			_aQuitorio, Dan Mark N.
942			_cTHES _jT 647.94 2019 0095
999			_c10584 _d10584