| 000 | 00718nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 1217 | ||
| 003 | OCLRC | ||
| 005 | 20260729044146.0 | ||
| 008 | 160427t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781412903134 | ||
| 040 | _aOCLRC | ||
| 082 | _aRes 302.23068 K962 2008 | ||
| 100 | _aKung, Lucy | ||
| 245 |
_aStrategic management in the media : _bfrom theory practice / _cLucy Kung. |
||
| 260 |
_aLondon: _bSAGE Publications Ltd., _c2008. |
||
| 300 |
_aviii, 248 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | _aMass media -- Management. | ||
| 650 | _aStrategic planning. | ||
| 650 | _aSocial science -- Media Studies. | ||
| 942 |
_cBOOK _jRES 302.23068 K962 2008 |
||
| 999 |
_c1217 _d1217 |
||