| 000 | 00751nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 15120 | ||
| 003 | OCLRC | ||
| 005 | 20260731012958.0 | ||
| 008 | 240521t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071244336 | ||
| 040 | _aOCLRC | ||
| 082 | _aRes 658.575 C856 2006 | ||
| 100 | _aCrawford, Merle | ||
| 245 |
_aNew products management / _cMerle Crawford and Anthony Di Benedetto. |
||
| 250 | _a8th ed. | ||
| 260 |
_aBoston: _bMcGraw-Hill Irwin., _c2006. |
||
| 300 |
_axx, 540 p.: _bill.; _c24 cm. |
||
| 500 | _aincludes bibliographical references and index. | ||
| 650 | _aInnovations management. | ||
| 650 | _aNew products management. | ||
| 650 | _aMarketing. | ||
| 700 | _aBenedetto, Anthony Di | ||
| 942 |
_cBOOK _jRES 658.575 C856 2006 |
||
| 999 |
_c15120 _d15120 |
||