| 000 | 00697nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 15158 | ||
| 003 | OCLRC | ||
| 005 | 20260731013000.0 | ||
| 008 | 240522t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780136026600 | ||
| 040 | _aOCLRC | ||
| 082 | _aRes 658.8 K848 2009 | ||
| 100 | _aKotler, Philip | ||
| 245 |
_aA framework for marketing management / _cPhilip Kotler and Kevin Lane Keller. |
||
| 250 | _a4th ed. | ||
| 260 |
_aNew Jersey: _bPearson Prentice Hall., _c2009. |
||
| 300 |
_axxii, 362 p.: _bcol. ill.; _c24 cm. |
||
| 500 | _aincludes bibliographical references and index. | ||
| 650 | _aMarketing Management. | ||
| 700 | _aKeller, Kevin Lane | ||
| 942 |
_cBOOK _jRES 658.8 K848 2009 |
||
| 999 |
_c15158 _d15158 |
||