| 000 | 00684nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 15195 | ||
| 003 | OCLRC | ||
| 005 | 20260731013001.0 | ||
| 008 | 240523t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780256122763 | ||
| 040 | _aOCLRC | ||
| 082 | _aRes 658.8 L528 1994 | ||
| 100 | _aLehmann, Donald R. | ||
| 245 |
_aAnalysis for marketing planning / _cDonald R. Lehmann, Russell S. Winer. |
||
| 260 |
_aUSA: _bRichard D. Irwin, Inc., _c1994. |
||
| 300 |
_ax, 198 p.: _bill.; _c24 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 | _aMarketing. | ||
| 650 | _aMarketing Management. | ||
| 700 | _aWiner, Russell S. | ||
| 942 |
_cBOOK _jRES 658.8 L528 1994 |
||
| 999 |
_c15195 _d15195 |
||