| 000 | 00835nam a22002777a 4500 | ||
|---|---|---|---|
| 001 | 15232 | ||
| 003 | OCLRC | ||
| 005 | 20260731013002.0 | ||
| 008 | 240523t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071116749 | ||
| 040 | _aOCLRC | ||
| 082 | _aRes 658.8 M341 2006 | ||
| 100 | _aWalker Jr., Orville C. | ||
| 245 |
_aMarketing strategy : _ba decision-focused approach / _cOrville C. Walker Jr., et al. |
||
| 250 | _a5th ed. | ||
| 260 |
_aBoston: _bMcGraw-Hill Irwin., _c2006. |
||
| 300 |
_axx, 346 p: _bcol. ill.; _c26 cm. |
||
| 500 | _aincludes bibliographical references and index. | ||
| 650 | _aMarketing. | ||
| 650 | _aMarketing Management. | ||
| 650 | _aStrategic planning. | ||
| 700 | _aMullins, John W. | ||
| 700 | _aBoyd Jr., Harper W. | ||
| 700 | _aLarreche, Jean-Claude | ||
| 942 |
_cBOOK _jRES 658.8 M341 2006 |
||
| 999 |
_c15232 _d15232 |
||