000 00728nam a22002417a 4500
001 15308
003 OCLRC
005 20260731013004.0
008 240524t xxu||||| |||| 00| 0 eng d
020 _a9812470522
040 _aOCLRC
082 _aGSL 658.8 K848 2003
100 _aKotler, Philip.
245 _aMarketing for hospitality and tourism/
_cPhilip Kotler, John Bowen and James Makens.
250 _a3rd ed.
260 _aSIngapore;
_bPearson Education (Asia) Pte Ltd.,
_c2003.
300 _axvii, 893 p.;
_bill.
_c26 cm.
500 _aIncludes bibliographical indexes.
650 _aHospitality industry Marketing.
700 _aBowen, John.
700 _aMakens, James.
942 _cBOOK
_jGSL 658.8 K848 2003
999 _c15308
_d15308