000			00776nam a22002417a 4500
001			15318
003			OCLRC
005			20260731013004.0
008			240527t xxu||||| |||| 00| 0 eng d
020			_a9781412970419
040			_aOCLRC
082			_aRes 658.802 M777 2010
100			_aMooij, Marieke K. de
245			_aGlobal marketing and advertising : _bunderstanding cultural paradoxes / _cMarieke K. de Mooij.
260			_aLos Angeles: _bSAGE., _c2010.
300			_axviii, 323 p.: _bcol. ill.; _c26 cm.
500			_aIncludes index.
650			_aAdvertising.
650			_aAdvertising Cross-cultural studies.
650			_aConsumer behavior Cross-cultural studies.
650			_aTarget marketing Cross-cultural studies.
942			_cBOOK _jRES 658.802 M777 2010
999			_c15318 _d15318