| 000 | 00616nam a22002177a 4500 | ||
|---|---|---|---|
| 001 | 15372 | ||
| 003 | OCLRC | ||
| 005 | 20260731013006.0 | ||
| 008 | 240527t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071248754 | ||
| 040 | _aOCLRC | ||
| 082 | _aRes 659.1 Ar336 2005 | ||
| 100 | _aArens, William F. | ||
| 245 |
_aContemporary advertising / _cWilliam F. Arens. |
||
| 250 | _a9th ed. | ||
| 260 |
_aNew York: _bMcGraw-Hill/Irwin., _c2005. |
||
| 300 |
_axvii, 617 p.: _bill.; _c27 cm. |
||
| 500 | _aincludes bibliographical references and index. | ||
| 650 | _aAdvertising. | ||
| 942 |
_cBOOK _jRES 659.1 Ar336 2005 |
||
| 999 |
_c15372 _d15372 |
||