| 000 | 00743nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 15378 | ||
| 003 | OCLRC | ||
| 005 | 20260731013006.0 | ||
| 008 | 240527t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780138157371 | ||
| 040 | _aOCLRC | ||
| 082 | _aRes 659.1 C626 2010 | ||
| 100 | _aClow, Kenneth E. | ||
| 245 |
_aIntegrated advertising, promotion, and marketing communications / _cKenneth E. Clow and Donald Baack. |
||
| 250 | _a4th ed. | ||
| 260 |
_aNew Jersey: _bPrentice Hall., _c2010. |
||
| 300 |
_axxi, 454 p.: _bcol. ill.; _c28 cm. |
||
| 500 | _aincludes bibliographical references and inde | ||
| 650 | _aAdvertising. | ||
| 650 | _aCommunication in marketing. | ||
| 700 | _aBaack, Donald | ||
| 942 |
_cBOOK _jRES 659.1 C626 2010 |
||
| 999 |
_c15378 _d15378 |
||