| 000 | 00743nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 15386 | ||
| 003 | OCLRC | ||
| 005 | 20260731013006.0 | ||
| 008 | 240527t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0071253297 | ||
| 040 | _aOCLRC | ||
| 082 | _aGSL 658.8 Z37 2006 | ||
| 100 | _aZeithaml, Valerie A. | ||
| 245 |
_aService marketing: _bintegrating customer focus across the firm/ _cValerie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. |
||
| 250 | _a4th ed. | ||
| 260 |
_aBoston; _bMcGraw-Hill., _c2006. |
||
| 300 |
_axxvii, 708 p.; _bill. _c26 cm. |
||
| 500 | _aIncludes bibliographical indexes. | ||
| 650 | _aCustomer services. | ||
| 700 | _aBitner, Mary Jo. | ||
| 700 | _aGremler, Dwayne D. | ||
| 942 |
_cBOOK _jGSL 658.8 Z37 2006 |
||
| 999 |
_c15386 _d15386 |
||