| 000 | 00628nam a22002177a 4500 | ||
|---|---|---|---|
| 001 | 15465 | ||
| 003 | OCLRC | ||
| 005 | 20260731013008.0 | ||
| 008 | 240529t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a001111182 | ||
| 040 | _aOCLRC | ||
| 082 | _aGSL 658.827 D912 2005 | ||
| 100 | _aDuncan, Tom. | ||
| 245 |
_aAdvertising and IMC/ _cTom Duncan. |
||
| 250 | _a2nd ed. | ||
| 260 |
_aBoston; _bMcGraw-Hill Irwin., _c2005. |
||
| 300 |
_axxvii, 774 p.; _bill. _c25 cm. |
||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 650 | _aBrand name products--Marketing--Management. | ||
| 942 |
_cBOOK _jGSL 658.827 D912 2005 |
||
| 999 |
_c15465 _d15465 |
||