| 000 | 00747nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 15550 | ||
| 003 | OCLRC | ||
| 005 | 20260731013011.0 | ||
| 008 | 240530t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a032431132X | ||
| 040 | _aOCLRC | ||
| 082 | _aGSL 659.1 O91 2006 | ||
| 100 | _aO'Guinn, Thomas C. | ||
| 245 |
_aAdvertising and integrated brand promotion/ _cThomas C. O'Guinn, Chris T. Allen and Richard J. Semenik. |
||
| 250 | _a4th ed. | ||
| 260 |
_aAustralia; _bThomson South-Western., _c2006. |
||
| 300 |
_axlviii, 780 p.; _bcol ill. _c29 cm. |
||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 650 | _aAdvertising. | ||
| 700 | _aAllen, Chris T. | ||
| 700 | _aSemenik, Richard J. | ||
| 942 |
_cBOOK _jGSL 659.1 O91 2006 |
||
| 999 |
_c15550 _d15550 |
||