| 000 | 00620nam a22002057a 4500 | ||
|---|---|---|---|
| 001 | 15765 | ||
| 003 | OCLRC | ||
| 005 | 20260731013016.0 | ||
| 008 | 240531t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0131873709 | ||
| 040 | _aOCLRC | ||
| 082 | _aGSL 658.3 M341 2006 | ||
| 100 | _aFarris, Paul W. | ||
| 245 |
_a Marketing metrics: _b50+ metrics every executive should master/ _cPaul W. Farris, et al. |
||
| 260 |
_aSingapore; _bPearson Education (Asia) Pte Ltd., _c2006. |
||
| 300 |
_axvi, 359 p.; _c25 cm. |
||
| 500 | _aIncludes bibliographical indexes. | ||
| 650 | _aMarketing. | ||
| 942 |
_cBOOK _jGSL 658.3 M341 2006 |
||
| 999 |
_c15765 _d15765 |
||