000			01644nam a22002297a 4500
001			15782
003			OCLRC
005			20260731013017.0
008			240603t xxu||||| |||| 00| 0 eng d
040			_aOCLRC
082			_aT 658 2022 487
100			_aCortez, Thea Anne P.
245			_aMarketing and operations practices assessment of outright retailers: _bbasis for promotion and selling strategy/ _cThea Anne P. Cortez.
260			_aParañaque City: _bOlivarez College, _c2022.
502			_aMaster Thesis
520			_aThis study assessed the marketing and operations practices of outright retailers as the basis for promotion and selling strategy. This study used a quantitative research method and a self-made survey questionnaire was made to assess the different marketing and operations practices of the identified retailers. It involved sixteen (16) department stores that are carrying outright fragrance items with a total of twenty-six (26) respondents composed of decision-makers such as owners, managers, and supervisors. To determine the respondents of this study, a Purposive sampling technique was used. The study concluded that bigger area allocation in the department store means bigger sales contribution. It was also determined that technology plays a vital role in information dissemination and marketing awareness. The study proved that visual signage, manpower, and inventory monitoring are some of the practices that contribute to increased sales of a department store.
650			_aFragrance.
650			_aOutright.
650			_aRetailers.
650			_aDepartment stores.
942			_cTHES _jT 658 2022 487
999			_c15782 _d15782