000			02011nam a22002297a 4500
001			15787
003			OCLRC
005			20260731013017.0
008			240603t xxu||||| |||| 00| 0 eng d
040			_aOCLRC
082			_aT 658 2024 492
100			_aSebastian, Jhuan Paollo A.
245			_aCorrelates of room revenue performance and guest satisfaction at a selected 5-star hotel during its pandemic transition phases: _bbasis for a strategic revenue management program for Philippine hotels/ _cJhuan Paollo A. Sebastian.
260			_aParañaque City: _bOlivarez College, _c2024
502			_aMaster Thesis
520			_aThis study explores the correlation between room revenue performance and guest satisfaction at a selected 5-star hotel in Manila, Philippines, during its pandemic transition phases from January 2018 to December 2023. The research employed a correlational design, incorporating both quantitative data from the hotel's revenue performance and guest satisfaction surveys. These were categorized into three primary phases: 'Pre-Pandemic,' Pandemic,' and Post-Pandemic." The findings highlight the interconnectedness of financial performance and guest satisfaction in driving overall hotel success. A significant positive correlation was found between the selected hotel's room revenue performance and the level of guest satisfaction, highlighting the symbiotic relationship between financial success and guest satisfaction. The study contributes to the development of a strategic revenue management program tailored to the unforeseen challenges faced by Philippine hotels. This program, designed to optimize revenue performance by enhancing guest satisfaction during all phases of a pandemic, is expected to significantly contribute to the hotel industry, particularly in preparing for and managing future crises.
650			_aRoom Revenue.
650			_aGuest Satisfaction.
650			_aCorrelation.
650			_aStrategic Revenue Management.
942			_cTHES _jT 658 2024 492
999			_c15787 _d15787