| 000 | 00677nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 16245 | ||
| 003 | OCLRC | ||
| 005 | 20260731013030.0 | ||
| 008 | 241018t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780357718308 | ||
| 040 | _aOCLRC | ||
| 082 | _aGSL 658.8 H6991 2024 | ||
| 100 | _aHoffman, Doug. | ||
| 245 |
_aServices marketing: _bconcepts and strategies/ _cDoug Hoffman and John Bateson. |
||
| 250 | _a6th ed. | ||
| 260 |
_aAustralia: _bCengage Learning., _c2024. |
||
| 300 |
_axv, 352 p.: _bcol ill. _c29 cm. |
||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 650 | _aMarketing. | ||
| 700 | _aBateson, John. | ||
| 942 |
_cBOOK _jGSL 658.8 H6991 2024 |
||
| 999 |
_c16245 _d16245 |
||