000			02798nam a22003497a 4500
001			16629
003			OCLRC
005			20260731013040.0
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040			_aOCLRC
082			_aT 647.94 2024 0114
100			_aBerbon, Rose Jane K.
245			_aFactors influencing the digital marketing dining trends among the different malls in Parañaque City/ _cRose Ann Jane K. Berbon, Farah H. Abbas, Camila C. De Guzman, Marverick N. Fenol, John Zheigie V. Lazarte, Jessa L. Rioflorido, & Angelica Joy D. Tuaya.
260			_aParañaque City: _bOlivarez College, _c2024.
502			_aUndergraduate thesis.
520			_aThis study investigates the multifaceted factors influencing digital marketing dining trends within various malls in Parañaque City. In the ever-evolving landscape of the hospitality industry, the integration of digital marketing strategies has become imperative for establishments, especially in the realm of dining experiences. The research employs a comprehensive approach, incorporating quantitative methods to analyze the diverse elements affecting digital marketing trends in dining across different malls. The study explores how technological advancements shape dining preferences and influence the effectiveness of digital marketing initiatives through factors such as reciprocity, authority, social proof, commitment and consistency, liking, and scarcity. Furthermore, the research explores the strategies employed by malls in Parañaque City to enhance their digital presence in the dining sector. This includes an in-depth analysis of promotional campaigns, online platforms, and the integration of emerging technologies like augmented reality and virtual reality. Through the synthesis of these various factors, this study aims to provide valuable insights for Restaurant Businesses and Marketers and Advertising Agencies offering a nuanced understanding of the dynamic interplay between digital marketing and dining trends. The findings contribute to the development of informed strategies for enhancing the overall dining experience in Parañaque City{92}s malls, ultimately fostering a more resilient and adaptive industry in the face of digital transformations.
650			_aDigital marketing.
650			_aDining trends.
650			_aSocial Media Platform.
650			_aReciprocity.
650			_aAuthority.
650			_aSocial Proof.
650			_aCommitment and Consistency.
653			_aLiking and Scarcity.
700			_aAbbas, Farah H.
700			_aDe Guzman, Camila C.
700			_aFenol, Marverick N.
700			_aLazarte, John Zhegie V.
700			_aRioflorido, Jessa L.
700			_aTuaya, Angelica Joy D.
942			_cTHES _jT 647.94 2024 0114
999			_c16629 _d16629