000			02918nam a22003017a 4500
001			16790
003			OCLRC
005			20260731013045.0
008			260310t xxu||||| |||| 00| 0 eng d
040			_aOCLRC
082			_aT 658 2024 0146
100			_aCruz, Cedrick Lance P
245			_aPromotional strategies of kesong puti lasagna at local eateries in Barangay San Dionisio, Parañaque City: _bdeterminants for its product awareness and acceptability./ _cCedrick Lance P. Cruz, Leigh Sydney F. Masocol, Terrence Jeffrey M. Pascual, Aira Yesza G. Corpuz, & Jonah O. Fajardo
260			_aParañaque City: _bOlivarez College, _c2023.
502			_aUndergraduate thesis.
520			_aLocal eateries are microbusinesses in the Philippines the need product promotional strategies to enhance productivity and quickly introduce products in the market. Hence, this study aimed to determine the product promotional strategy of Kesong Puti Lasagna as a new dish to be offered at eateries and analyze the determinants of its product awareness and acceptability. The researchers tested the significance of the differences in participant{92}s level of understanding and acceptability and the relationship between that perception and its challenges. In this paper, the descriptive correlational research design was used, and a total of 75 customers from 5 local eateries in San Dionisio, Paranaque City, were the participants in the study. The findings revealed a significant level of understanding and familiarity towards Kesong Puti Lasagna regarding its importance in innovation and culinary heritage, along with a strong level of acceptability, with a strong level of acceptability, with particular emphasis on taste and transparent nutritional information. The researchers also highlighted accessibility and affordability as challenges that Kesong Puti Lasagna may encounter. The result of Spearman Rho{92}s One-tailed Correlation also shows no significant relationship between the everyday difficulties of Kesong Puti Lasagna and the respondents{92} profiles regarding accessibility, sex and budget. However, a significant positive relationship was observed between age and the everyday challenges of Kesong Puti Lasagna, particularly regarding accessibility. The results from this research could be utilized to guide Kesong Puti Lasagna{92}s promotional Strategies and determine its awareness and acceptability to existing potential customers. Thus, it also significant to new product offerings at local eateries.
650			_aPromotional strategy
650			_aMicrobusinesses
650			_aLocal Eateries
650			_aProduct Awareness
650			_aProduct Acceptability
650			_aKesong Puti Lasagna
700			_aMasocol, Leigh Sydney F.
700			_aPascual, Terrence Jeffrey M.
700			_aCorpuz, Aira Yesza G.
700			_aFajardo, Jonah
942			_cSERI _jT 658 2024 0146
999			_c16790 _d16790