000			02192nam a22002897a 4500
001			16944
003			OCLRC
005			20260731013049.0
008			260623t xxu||||| |||| 00| 0 eng d
040			_aOCLRC
082			_aT 338.4791 2025 0049
100			_aCres, Ian Clarke E.
245			_aLevel of acceptance of community cat in a selected mall: _b basis for a tourism development plan/ _cIan Clarken E. Ceres, Jasper T. Icaranom, Kc R. Reamico, & John Patrick B. Zara.
260			_aParañaque City: _bOlivarez College, _c2025.
502			_aUndergraduate thesis.
520			_aThis study focused on the program proposal of the Community Cat Program in a selected mall. The research examined the level of acceptance among mall-goers and how their interaction with the program influenced public perception, hygiene and safety concerns, and the mall{92}s brand image. The study employed a descriptive quantitative method, gathering data from 384 respondents through surveys. It explored the relationships between various variables, such as gender, age, and frequency of mall visits, alongside awareness, perception, and interaction with community cats. Results showed that the level of awareness was generally high, especially among younger respondents. Personal interaction with the cats had the most positive influence on branding and customer experience, suggesting that the program could be an effective soft tourism attraction. Statistical analysis showed significant correlations between awareness, public perception, and mall image, indicating that community based animal welfare efforts can enhance social value and customer engagement in commercial spaces. The study recommends improving program visibility and communication to support both community welfare and tourism growth.
650			_aCommunity Cat Program
650			_aMall Branding
650			_aPublic Awareness
650			_aAnimal Welfare
650			_aCustomer Perception
650			_aQuantitative Research
700			_aIcaranom, Jasper T.
700			_aReamico, Kc R.
700			_aZara, John Patrick B.
942			_cTHES _jT 338.4791 2025 0049
999			_c16944 _d16944