000			02330nam a22002897a 4500
001			16962
003			OCLRC
005			20260731013050.0
008			260623t xxu||||| |||| 00| 0 eng d
040			_aOCLRC
082			_aT 338.4791 2025 0039
100			_aBarola, Patricia Mae C.
245			_aComparative analysis on digital and traditional museum motivation and experience: _b basis for generational meseum content marketing strategy/ _cPatricia Mae C. Barola, Alliah Jade S. Panis, Michaela Audrey Rose Umali, & Kezia D. Verano.
260			_aParañaque City: _bOlivarez College, _c2025.
502			_aUndergraduate thesis.
520			_aMuseums are important places that protect culture, provide learning, and support tourism. The traditional museums are joined by digital museums that give virtual and interactive experiences. This study compares the motivation and experiences of Generation X, Y (Millenials), and Z in visiting digital and traditional museums. A descriptive quantitative method was used, with 384 respondents equally divided among three generations from Paranaque City. Data were all collected through a validated survey questionnaire and analyzed using descriptive statistics and the Kruskal-Wallis H Test. Finding revealed that the autonomous motivation, such as enjoyment, curiosity, and immersion, strongly influenced all generations. Controlled motivation, like recognition and advertising, differed among groups, with younger people being more affected by digital marketing and social media. For learning experiences, high levels were observed in concrete experience, reflective observation, abstract conceptualization, and active experimentation. Results suggest that museums should use hybrid strategies- combining physical exhibits with digital tools- to meet the needs of different age groups. This study gives more useful insight for museum managers, educators, and cultural tourism stakeholders in making generational marketing strategies.
650			_aMuseums
650			_aDigital Museums
650			_aTraditional Museums
650			_aGenerational Differences
650			_aMotivations
650			_aLearning Experiences
700			_aPanis, Alliah Jade S.
700			_aUmali, Michaela Audrey Rose
700			_aVerano, Kezia D.
942			_cTHES _jT 338.4791 2025 0039
999			_c16962 _d16962