000			02820nam a22003257a 4500
001			16967
003			OCLRC
005			20260731013050.0
008			260623t xxu||||| |||| 00| 0 eng d
040			_aOCLRC
082			_aT 658 2025 0163
100			_aDel Rosario, Jelaiza G.
245			_aInfluence of Pop-up fashion stores on consumer behavior/ _cRyne Francesca Eunice B. Sales, Jelaiza G. Del Rosario, Cailin Fern M. Paras, Jewel May F. Partible, & Carl M. Sabio.
260			_aParañaque City: _bOlivarez College, _c2025.
502			_aUndergraduate thesis.
520			_aPop-up fashion stores were temporary retail spaces that attracted consumers through unique products, limited time offers, and trendy setups. As these stores grew in popularity, it became essential to understand the factors that influenced consumer decision-making in this setting. This study aimed to investigate the impact of pop-up fashion stores on consumer buying behavior using a quantitative descriptive correlational design. A survey was conducted among 150 consumers who made purchases from 25 pop-up fashion stalls at Festival Mall, Muntinlupa City. The survey examined consumers{92} demographic profiles ( age, sex, and income) and behavioral factors, including cognitive (thinking), affective (emotions), personal, psychological, social, and cultural influences The data were analyzed using descriptive statistics, Kruskal-wallis H, Mann-Whitney U, and Spearman{92}s Rank Correlation. The findings revealed that cultural, psychological, and social factors significantly influenced buying behavior. Emotions, social trends, and the artistic appeal of fashion items were notable motivators. Age and monthly income showed a significant relationship with buying behavior, while sex did not. Many consumers were driven to purchase due to fear of missing out (FOMO), excitement, and the uniqueness of the stores. Marketing Plan were suggested as effective tools to support marketing in these settings. The study concluded that pop-up fashion stores significantly affect consumer behavior through psychological and cultural factors. It recommended the use of a marketing plan to enhance customer engagement and support informed decision-making. Businesses could apply these findings to develop more effective pop-up marketing strategies and increase customer interest.
650			_aPop-up fashion stores
650			_abuying behavior
650			_aconsumer psychology
650			_afestival mall
650			_amarketing plan
650			_ashopping habits
650			_alimited time offers
650			_aretail trends
700			_aParas, Cailin Fern M.
700			_aPartible, Jewel May F.
700			_aSabio, Carl M.
700			_aSales, Ryne Francesca Eunice B.
942			_cTHES _jT 658 2025 0163
999			_c16967 _d16967