000 03794nam a22002897a 4500
001 16968
003 OCLRC
005 20260731013050.0
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040 _aOCLRC
082 _aT 338.4791 2025 0041
100 _aMarco, Jerra
245 _aThe assessment of educational tours on tourism management students' cultural awareness and sensitivity: guidelines for enhancing educational tour program:
_bguidelines for enhancing educational tour program/
_cJerra M. Marco, Maica O. Basi, & John Michael Renegado.
260 _aParañaque City
_bOlivarez College,
_c2025.
502 _aUndergraduate thesis.
520 _aThis study assesses Tourism Management students{92} cultural awareness and sensitivity in relation to their participation in educational tours contribute to students{92} development in culturally diverse environment, the research focuses on three core dimensions aligned with the Development Model of Intercultural Sensitivity (DMIS): awareness of ones{92} cultural biases, openness to learning, and cultural boundary communication. Using a descriptive quantitative design, the study distributed a structured survey to 68 students from the third year and fourth year level who had previously attended educational tours. The instrument was evaluated through validation and pilot testing prior to final conduct. Shapiro- Wilk test indicated non-normal distribution across all variables (p<.001), prompting the use of non-parametric analyses. Kruskal-Wallis test showed no significant differences in cultural awareness, openness to learning, and cultural boundary communication when groped by sex. However, significant differences emerged when grouped communication- suggesting that academic progression may shape students{92} intercultural competencies. Weighted means demonstrated consistently high awareness across all dimensions. Awareness of cultural biases yielded an overall mean of approximately 3.51, indicating that students recognized how their beliefs and assumptions are shaped by culture. Openness to learning registered the highest average (=3.65), reflecting students{92} positive orientation toward understanding other cultural traditions, histories, and etiquettes encountered during tours. Cultural boundary communication also rated highly (=3.58), highlighting students{92} sensitivity to appropriate greetings, gestures, and communication norms when engaging with culturally diverse communities. Qualitative notes from student comments emphasized that educational tours strengthened their appreciation of cultural diversity, enhanced real-world understanding of classroom concepts, and fostered respectful behavior in multicultural settings. Students also pointed out areas for improvement, such as clearer pre-tour orientations on cultural etiquette, more structured reflection activities, and additional guidance on communication expectations during tours. The results suggest that educational tours consistently support the development of cultural awareness and sensitivity among Tourism Management students, while also revealing opportunities to systematize cultural immersion components for deeper learning. The study offers practical recommendations for academic planners and tourism educators, demonstrating the usefulness of integrating cultural competence frameworks with quantitative assessment to enhance educational tour programs.
650 _aeducational tours
650 _acultural awareness
650 _acultural sensitivity
650 _aintercultural communication
650 _aDMIS
650 _atourism management students
650 _aexperiential learning
700 _aBasi, Maica O.
700 _aRenegado, John Michael
942 _cTHES
_jT 338.4791 2025 0041
999 _c16968
_d16968