| 000 | 00757nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 2463 | ||
| 003 | OCLRC | ||
| 005 | 20260729044226.0 | ||
| 008 | 160114t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789814575119 | ||
| 040 | _aOCLRC | ||
| 082 | _aRes 659.122 B4106 2012 | ||
| 100 | _aBelch, George E. | ||
| 245 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch and Michael A. Belch. |
||
| 260 |
_aNew York: _bMcGraw-Hill Education., _c2012. |
||
| 300 |
_axxxvi, 842 p.: _c28 cm. _bcol. ill.; |
||
| 500 | _aIncludes index. | ||
| 650 | _aAdvertising. | ||
| 650 | _aSales promotion. | ||
| 650 | _aCommunication in marketing. | ||
| 700 | _aBelch, Michael A. | ||
| 942 |
_cBOOK _jRES 659.122 B4106 2012 |
||
| 999 |
_c2463 _d2463 |
||