000			00767nam a22002537a 4500
001			2854
003			OCLRC
005			20260729044238.0
008			160224t xxu||||| |||| 00| 0 eng d
020			_a9780071244329
040			_aOCLRC
082			_aRes 658.802 C855 2006
100			_aCravens, David W.
245			_aStrategic marketing / _cDavid W. Cravens and Nigel F. Piercy.
250			_a8th ed.
260			_aNew York: _bThe McGraw-Hill Companies, Inc., _c2006.
300			_axvii, 726 p.: _c25 cm. _bcol. ill.;
500			_aIncludes indexes.
650			_aMarketing -- Decision making.
650			_aMarketing -- Management.
650			_aMarketing -- Management -- Case studies.
700			_aPiercy, Nigel F.
942			_cBOOK _jRES 658.802 C855 2006
999			_c2854 _d2854