| 000 | 00669nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 363 | ||
| 003 | OCLRC | ||
| 005 | 20260729043617.0 | ||
| 008 | 160224t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780415458177 | ||
| 040 | _aOCLRC | ||
| 082 | _aRes 658.802 P942 2008 | ||
| 100 | _aProctor, Tony | ||
| 245 |
_aStrategic marketing : _ban introduction / _cTony Proctor. |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNew York: _bRoutledge., _c2008. |
||
| 300 |
_axii, 335 p.: _c25 cm. _bill.; |
||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 650 | _aMarketing -- Decision making. | ||
| 650 | _aMarketing -- Management. | ||
| 942 |
_cBOOK _jRES 658.802 P942 2008 |
||
| 999 |
_c363 _d363 |
||