| 000 | 00796nam a22002657a 4500 | ||
|---|---|---|---|
| 001 | 4241 | ||
| 003 | OCLRC | ||
| 005 | 20260730040137.0 | ||
| 008 | 160512t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780132017732 | ||
| 040 | _aOCLRC | ||
| 082 | _aRes 647.94 K848 2006 | ||
| 100 | _aKotler, Philip | ||
| 245 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John J. Bowen and James C. Makens. |
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| 250 | _a4th ed. | ||
| 260 |
_aNew Jersey: _bPearson Education International Inc., _c2006. |
||
| 300 |
_axxiv, 932 p.: _bcol. ill.; _c25 cm. |
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| 500 | _aIncludes index. | ||
| 650 | _aHospitality industry -- Marketing. | ||
| 650 | _aTourism -- Marketing. | ||
| 650 | _a | ||
| 700 | _aBowen, John T. | ||
| 700 | _aMakens, James C. | ||
| 942 |
_cBOOK _jRES 647.94 K848 2006 |
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| 999 |
_c4241 _d4241 |
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