| 000 | 00741nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 4247 | ||
| 003 | OCLRC | ||
| 005 | 20260730040137.0 | ||
| 008 | 160512t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789810698867 | ||
| 040 | _aOCLRC | ||
| 082 | _aRes 658.822 K874 2009 | ||
| 100 | _aKotler, Philip | ||
| 245 |
_aMarketing management / _cPhilip Kotler and Kevin Lane Keller. |
||
| 250 | _a13th ed. | ||
| 260 |
_aNew Jersey: _bPearson Education Inc., _c2009. |
||
| 300 |
_axxxix, 672 p.: _bill.; _c28 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | _aMarketing -- Management. | ||
| 650 | _aMercadotecnia -- Administraci�n. | ||
| 650 | _aMarketingmanagement. | ||
| 700 | _aKeller, Kevin Lane | ||
| 942 |
_cBOOK _jRES 658.822 K874 2009 |
||
| 999 |
_c4247 _d4247 |
||