| 000 | 00661nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 465 | ||
| 003 | OCLRC | ||
| 005 | 20260729044124.0 | ||
| 008 | 151221t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0130152301 | ||
| 040 | _aOCLRC | ||
| 090 | _aRES 659.11 R212a 1982 | ||
| 100 | _aRay, Michael L. | ||
| 245 | _aAdvertising and communication management | ||
| 260 |
_aEnglewood Cliffs, New Jersey _bPrentice Hall _c1982 |
||
| 300 |
_axiii, 514p. _bill. _c24 cm. |
||
| 500 | _aIncludes bibliographical references | ||
| 650 | _aAdvertising | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aAdvertising media planning | ||
| 942 |
_cBOOK _jRES 659.11 R212a 1982 |
||
| 999 |
_c465 _d465 |
||