| 000 | 00662nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 4837 | ||
| 003 | OCLRC | ||
| 005 | 20260730040154.0 | ||
| 008 | 160518t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0256076138 | ||
| 040 | _aOCLRC | ||
| 082 | _aGC 658.8 B455 1989 | ||
| 100 | _aBerkowitz, Eric N. | ||
| 245 |
_aMarketing _cEric N. Berkowitz, Roger A. Kerin and William Rudelius |
||
| 250 | _a2nd ed. | ||
| 260 |
_aHomewood II _bIrwin _c1989 |
||
| 300 |
_axxv, 752p. _c26cm. |
||
| 500 | _aIncludes bibliography reference and index. | ||
| 650 | _aMarketing | ||
| 700 | _aKerin, Roger A. | ||
| 700 | _aRudelius, William | ||
| 942 |
_cBOOK _jGC 658.8 B455 1989 |
||
| 999 |
_c4837 _d4837 |
||