000 00579nam a22002177a 4500
001 4853
003 OCLRC
005 20260730040155.0
008 160518t xxu||||| |||| 00| 0 eng d
020 _a0675200881
040 _aOCLRC
082 _aGC 659.1 R876 1984
100 _aRunyon, Kenneth E.
245 _aAdvertising
_cKenneth E. Runyon
250 _a2nd ed.
260 _aOhio
_bCharles E. Merrill Pub.
_c1984
300 _axiii, 702p.
_c28cm.
500 _aIncludes bibliographical references and index.
650 _aadvertising
942 _cBOOK
_jGC 659.1 R876 1984
999 _c4853
_d4853