000 00608nam a22002177a 4500
001 4860
003 OCLRC
005 20260730040155.0
008 160518t xxu||||| |||| 00| 0 eng d
020 _a0070387893
040 _aOCLRC
082 _aGC 658.8 L944 1989
100 _aLovelock, Christopher H.
245 _aMarketing challenges:
_bcases and exercises
_cChristopher H. Lovelock and Charles B. Weinberg
250 _a2nd ed.
260 _aNew York
_bMcGraw Hill
_c1989
300 _axi, 671p.
_c23cm.
650 _aMarketing
700 _aWeinberg, Charles B.
942 _cBOOK
_jGC 658.8 L944 1989
999 _c4860
_d4860