000 00606nam a22002297a 4500
001 4862
003 OCLRC
005 20260730040155.0
008 160518t xxu||||| |||| 00| 0 eng d
020 _a0256060096
040 _aOCLRC
082 _aGC 658.8 M127 1988
100 _aMcCarthy, E. Jerome
245 _aEssentials of marketing
_cE.Jerome McCarthy and William D. Perreault
250 _a4th ed.
260 _aHomewood
_bIrwin
_c1988
300 _axvi, 512p.
_c24cm.
500 _aIncludes index.
650 _aMarketing
700 _aPerreault William D.
942 _cBOOK
_jGC 658.8 M127 1988
999 _c4862
_d4862