000 00675nam a22002177a 4500
001 4864
003 OCLRC
005 20260730040155.0
008 160518t xxu||||| |||| 00| 0 eng d
020 _a0256139423
040 _aOCLRC
082 _aGC 658.8 M127 1993
100 _aMcCarthy, E. Jerome
245 _aApplication in basic marketing:
_bclippings from the popular business press
_cE. Jerome McCarthy and William D. Perreault
260 _aHomewood
_bRichard D. Irwin
_c1993
300 _aviii, 237p.
_c25cm.
500 _aIncludes bibliography reference and index.
650 _aMarketing
700 _aPerreault, William D.
942 _cBOOK
_jGC 658.8 M127 1993
999 _c4864
_d4864