000 00569nam a22002177a 4500
001 4866
003 OCLRC
005 20260730040155.0
008 160518t xxu||||| |||| 00| 0 eng d
020 _a9710501933
040 _aOCLRC
082 _aGC 658.8 M127 1981
100 _aMcCarthy, E. Jerome
245 _aEssentials of marketing:
_ba managerial approach
_cE. Jerome McCarthy
250 _a7th ed.
260 _aHomewood
_bIrwin
_c1981
300 _axix, 762p.
_c23cm.
500 _aIncludes index.
650 _aMarketing
942 _cBOOK
_jGC 658.8 M127 1981
999 _c4866
_d4866