| 000 | 00628nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 4883 | ||
| 003 | OCLRC | ||
| 005 | 20260730040155.0 | ||
| 008 | 160518t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0256105316 | ||
| 040 | _aOCLRC | ||
| 082 | _aGC 658.802 C855 1993 | ||
| 100 | _aCravens, David W. | ||
| 245 |
_aStrategic marketing management cases _cDavid W. Cravens and Charles W. Lamb |
||
| 250 | _a4th ed. | ||
| 260 |
_aBurr Ridge _bIrwin _c1993 |
||
| 300 |
_axviii, 900p. _c24cm. |
||
| 500 | _aIncludes index. | ||
| 650 | _aMarketing Case studies | ||
| 700 | _aLamb, Charles W. | ||
| 942 |
_cBOOK _jGC 658.802 C855 1993 |
||
| 999 |
_c4883 _d4883 |
||