| 000 | 00596nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 4886 | ||
| 003 | OCLRC | ||
| 005 | 20260730040156.0 | ||
| 008 | 160518t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0256087938 | ||
| 040 | _aOCLRC | ||
| 082 | _aGc 658.802 C855 1991 | ||
| 100 | _aCravens, David W. | ||
| 245 |
_aStrategic marketing _cDavid W. Cravens |
||
| 250 | _a3rd ed. | ||
| 260 |
_aHomewood _bIrwin _c1991 |
||
| 300 |
_axxvii, 833p. _c24cm. |
||
| 500 | _aIncludes index. | ||
| 650 | _aMarketing Decision making | ||
| 650 | _aMarketing Management | ||
| 942 |
_cBOOK _jGC 658.802 C855 1991 |
||
| 999 |
_c4886 _d4886 |
||